Customer Lifetime Value (LTV) Calculator

Customer LTV Calculator

Calculate Customer Lifetime Value (CLTV/LTV) to determine how much a typical customer is worth to your business over time.

Average Order Value (AOV)

Purchase Frequency (Per Year)

Times/Yr

Average Customer Lifespan

Years

Average Profit Margin (%)

Lifetime Revenue Value (Total) $2,100.00

Gross revenue generated over the customer's lifespan.

Lifetime Profit Value (LTV) $840.00

Actual profit earned from the customer. Your CPA (Cost Per Acquisition) should be lower than this amount.